partner perspectives
TPSA Members: Simply click on the Partner Perspective title to download a copy of the full document in .PDF format.
Just-in-Time Resourcing Part 2: Managing the Resource Pool 
Randy Mysliviec, CEO, RTM Consulting, LLC
Part 2 of the Just-in-Time series describes new methods, processes, infrastructure and tools required to more effectively manage your resource pool to enable Just-in-Time ResourcingSM (JITR) – getting the right person in the right place at the right time.
Just-in-Time Resourcing Part 1: Managing the Demand Forecast
Randy Mysliviec, CEO, RTM Consulting, LLC
This paper describes new methods, processes and tools required to more effectively manage demand forecasting to enable Just-in-Time Resourcing℠(JITR) – getting the right person in the right place at the right time.
Virtual Professional Services: A New Approach to Service Delivery
Thomas Lah, Executive Director, TPSA
This paper begins by defining the key parameters of a virtual professional service organization. The paper also discusses the current drivers for virtualization. Finally, it ends with an overview of Citrix GoToAssist technology that enables a virtual delivery model.
Increasing Software Provider Profits through Effective Usage
Chris Dowse, CEO, Neochange
Software providers can increase revenues, reduce costs, and create competitive advantage by enabling effective usage of their software. This paper discusses the revenue and cost benefits available to software providers who choose to enable their customers effective usage. More specifically, this paper introduces three critical investment decisions software executives face should they choose to pursue effective usage driven profits.
The Services Marketing Mix 
Kathy Macchi, Principal, Allegro Associates
Thomas E. Lah, Executive Director, TPSA
This article defines four marketing activities: Core content creation, Market analysis, Awareness and Demand generation. It also provides an example services marketing budget that achieves a balance between tactical content creation and strategic demand generation.
Demand Generation: A Case Study
Thomas E. Lah, Executive Director, TPSA
Kathy Macchi, Principal, Allegro Associates
This article provides a best in class example of a company that developed and deployed a systematic, continuous, and effective demand generation command for service offerings.