Press Releases



“Women in Services” Panel Session to Be Held at Technology Services World 2009


Unique conference session profiles leading women in services who have achieved leadership positions with some of the industry’s top companies.

SAN DIEGO, April 29, 2009 – A unique women’s panel titled “Women in Services: Profiles of Success” is being held on May 5 at the Technology Services World (TSW) 2009 conference. Anticipated to be the premier services conference of the year, TSW will be held May 4-6 in Silicon Valley and is co-hosted by AFSMI, SSPA, and TSPA—the three leading professional associations of the services and support industry.

For this distinct session, panel moderator Diane Brundage, senior vice president of membership development for AFSMI, SSPA, TPSA, will lead a prestigious panel that includes:

  • Krista Anderson, senior vice president, global support and customer success, salesforce.com.
  • Erna Arnesen, vice president, global services channels and alliances, Cisco Systems.
  • Ruth Fornell, vice president of professional services, NCR.
  • Mary Cay Kosten, vice president, global customer services, Sun Microsystems.
  • Sheryl Moran, vice president of client services, rL Solutions.
  • Judith Platz, vice president, customer support, Approva Corporation.


Attendees will discover the strategic career decisions these remarkable women made to enhance their skills and capabilities, actions they took to overcome hurdles in their corporation and in their professional development, and how they are helping others in the industry develop their capability, visibility, and promotability.

Sharing their success factors and the path they took is invaluable to others looking to expand their areas of responsibility and leadership within their organization. This panel also will provide a unique opportunity for women in the industry to meet other women leaders.

Technology Services World is the primary source of learning in services and support during these economic times. More information on this event, registration details, and how to take advantage of these travel benefits can be found at www.technologyservicesworld.com. The Technology Services World blog—http://technologyservicesworld.wordpress.com—will be up and running throughout the event.

About AFSMI
The Association for Services Management International (AFSMI) is the global leader in helping service professionals and field services organizations deliver more value to their customers. www.afsmi.com.

About SSPA
The Service & Support Professionals Association (SSPA) is a key resource for the information and best practices needed to make better business decisions. www.thesspa.com.

About TPSA
The Technology Professional Services Association (TPSA) is the only organization for executives who create, deliver, manage, measure, and optimize technology services in the world’s leading corporations. www.tpsaonline.com.

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