tpsa forum: the service chasm
March 20, 2007
Wharton West Campus,
The Wharton School of the University of Pennsylvania
San Francisco, CA
Agenda
Date |
Topic |
Description |
Time |
Monday |
|
Meet and network with fellow attendees, speakers, and TPSA staff. |
6:30 – 7:00pm |
Dinner |
7:00 – 9:00pm | ||
Tuesday |
Introduction |
A review of the Forum objectives |
8:00 – 8:15am |
Tech Today: Dynamics of a Maturing Industry |
Mr. Moore shares the challenges now facing historically product-centric companies as the technology industry continues to mature. The great growth market opportunities have been transplanted to Asia and with them local economic advantage as well. Moreover, offers incubated in low-cost economies can be expected to disrupt business models in established markets. How can today’s leading enterprises compete successfully for revenues and profits in a global, commoditized, and deregulated marketplace? |
8:15 – 9:15am | |
The Service Chasm |
Mr. Lah and Mr. Moore have found that technology companies migrate to very predictable product/service mix profiles. Mr. Lah introduces these service strategy profiles and reviews industry data describing the current dynamics that are forcing product companies to revisit their service strategy profile. |
9:15 – 10:30am | |
BREAK |
|
10:30 – 10:45am | |
Change Mix Challenges |
Mr. Dowse discusses how enterprise software buyers are challenging their providers to change their product/service mix in both mature and immature markets. He also shows how four market leading SaaS and On-site software providers are reacting to the challenge and the transition pains they have encountered. He specifically addresses the adoption challenges associated with shifting accountability and responsibilities between customers, partners and provider employees. |
10:45am – 12:00pm | |
LUNCH |
|
12:00 – 1:00pm | |
Morning recap and afternoon overview |
TBA |
1:00 – 1:30pm | |
Change Mix Case Study |
GE has undergone a significant shift in the amount of revenues coming from services. This session profiles GE Medical Systems journey to value add service opportunities in its target markets. |
1:30 – 2:15pm | |
BREAK |
|
2:15 – 2:30pm | |
Identifying and Securing New Markets |
Mr. Babin led the development of the company’s proprietary Relaunch® methodology, through which Antiphony works with senior executives to successfully: develop innovative business models, bring new products and services to market, and build profitable operational infrastructures. He discusses the challenges of identifying and securing new product markets. |
2:30– 3:15pm | |
Panel: The Service Chasm |
Forum speakers in a panel discussion with attendee Q&A |
3:15 – 4:30pm | |
CLOSING RECEPTION |
|
4:30 – 5:30pm | |