event presentations
TPSA Summit: Fiction to Fact
April 9-11, 2006
General Session Keynotes:
The Summit will include several keynote speeches delivered in the general sessions. Keynote speeches will include:
Fiction to Fact
Thomas E. Lah, Executive Director, TPSA
TPSA’s Executive Director discussed many of the myths that currently surround the technology services industry. Starting with the classic "40/20" myth executives hold regarding PS margins and profits, Thomas discussed PS growth rates, acquisition success, product-service mix, and sales force success rates. The presentation will end with a roadmap outlining the data required to move management teams from fiction to fact in this industry.
The TPS Facts at CA
Una O'Neill, SVP of Technology Services, CA
Una O’Neill presented the facts of professional services at CA. She discussed how CA views professional service capabilities in relation to the entire CA portfolio of products and services. She also detailed several of the misconceptions surrounding the professional services business that historically existed within CA. Finally, Una reviewed the tactics she has employed to reposition PS for success within CA.
Technology Adoption: 2006
Geoffrey Moore, Author
Geoffrey Moore (Dealing with Darwin, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line), discussed the current state of the technology industry. How has the product adoption life cycle changed since the 1990’s? What techniques are now critical to success when driving technology solutions to the marketplace? He also discussed the growing impact of a service ecosystem on product success.
Technology Adoption in the On Demand World
Susan St. Ledger, SVP Global Services, salesforce.com
Susan St. Ledger discussed the unique challenges of service strategy for an on demand software provider. She also examined the challenges of overcoming the market mis-perception that “on demand” means “no services required”. She also discussed the emerging services portfolio that is required to successfully support enterprise class customers. Finally, Susan talked about the critical role professional services play in creating customer loyalty for on demand solution providers.
TPSA Industry Task Forces Update
TPSA Industry Task Forces are one of the most tangible means for our member companies to demonstrate their commitment to “raising the bar” in the technology professional services management community. On the second day of the Summit, the task forces reported on their progress to the general audience current TPSA Task Forces.
- Economic Impact Analysis
- Intellectual Asset Management
- Best Practice Accounting Principles