General Session details

TPSA Summit: Fiction to Fact
April 9-11, 2006 - San Diego, CA

General Session Keynotes:

The Summit will include several keynote speeches delivered in the general sessions. Keynote speeches will include:

Fiction to Fact
Thomas E. Lah, Executive Director, TPSA
TPSA’s Executive Director will discuss many of the myths that currently surround the technology services industry. Starting with the classic "40/20" myth executives hold regarding PS margins and profits, Thomas will discuss PS growth rates, acquisition success, product-service mix, and sales force success rates. The presentation will end with a roadmap outlining the data required to move management teams from fiction to fact in this industry.

The TPS Facts at CA
Una O'Neill, SVP of Technology Services, CA
Una O’Neill will present the facts of professional services at CA. She will discuss how CA views professional service capabilities in relation to the entire CA portfolio of products and services. She will also detail several of the misconceptions surrounding the professional services business that historically existed within CA. Finally, Una will review the tactics she has employed to reposition PS for success within CA.

TPSA Corporate Responsibility
Thomas E. Lah, Executive Director, TPSA
John Wood, Founder & CEO, Room to Read
The Technology Professional Services Association believes corporate responsibility to be a core value of our Association. We believe that corporations have a responsibility to give back to the community, encourage people to lead balanced lives, embrace diversity, and educate those less fortunate—which will in turn lead to greater prosperity for all. TPSA can make a significant difference by championing specific issues, communicating those issues to our industry, and working with others to understand and confront them head on.

TPSA has chosen to sponsor the dynamic, results-oriented organization Room to Read, that seeks to intervene early in the lives of children and help provide them with an education and the lifelong gift of literacy. Room to Read has built 200 schools and established over 2,500 libraries in six countries throughout South and Southeast Asia to date.

We have invited John Wood, Founder and CEO, Room to Read to speak to the audience at our inaugural Summit. John is an ex-Microsoft executive, and was the Director of Business Development for the Greater China Region prior to starting Room to Read. John will introduce the audience to Room to Read, present some real-life examples of its impact on rural education, and let the audience know how to get involved.

Technology Adoption: 2006
Geoffrey Moore, Author
Geoffrey Moore (Dealing with Darwin, Crossing the Chasm, Inside the Tornado, The Gorilla Game, Living on the Fault Line), will discuss the current state of the technology industry. How has the product adoption life cycle changed since the 1990’s? What techniques are now critical to success when driving technology solutions to the marketplace? He will also discuss the growing impact of a service ecosystem on product success.

Technology Adoption in the On Demand World
Susan St. Ledger, SVP Global Services, salesforce.com
Susan St. Ledger will discuss the unique challenges of service strategy for an on demand software provider. She will examine the challenges of overcoming the market mis-perception that “on demand” means “no services required”. She will also discuss the emerging services portfolio that is required to successfully support enterprise class customers. Finally, Susan will talk about the critical role professional services play in creating customer loyalty for on demand solution providers.

TPSA Industry Task Forces Update
TPSA Industry Task Forces are one of the most tangible means for our member companies to demonstrate their commitment to “raising the bar” in the technology professional services management community. On the second day of the Summit, the task forces will report on their progress to the general audience current TPSA Task Forces.

  • Economic Impact Analysis
  • Intellectual Asset Management
  • Best Practice Accounting Principles